Insurance companies are facing increased competition and are also expanding their range of offerings to include retirement planning, estate planning, and other financial services, making cross-selling crucial to growth. In this new, more competitive and complex market high-level customer service is increasingly important to customers, who can obtain much of the basic information they need on the Internet. The insurers who prosper in this newly competitive environment will be those that strategically invest in customer care technologies and meet customer expectations for superior service.
Learn about Customer Service Strategies for the Insurance Industry
Genesys is the established market leader in delivering comprehensive and technically innovative customer service solutions to the enterprise.
Insurance industry leaders answer the call with Genesys:
- The world’s largest insurance company
- 7 of the 10 world's largest insurance companies
- 4 of the world’s 5 largest securities companies
- The world’s top three property and casualty companies
| Genesys Insurance customers: (partial list)
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| Apoteket
| Blue Cross/ Blue Sheild
| Groupama
| Samsung
| Swiss Life |
See how Genesys has helped other Insurance providers
Genesys understands the need for today's Insurance providers to differentiate themselves through an integrated customer service approach. Industry challenges include:
- Cross-selling and up-selling a broader range of products to boost profits and withstand competitive challenges
- Providing agents and brokers with access to customer data and detailed product information so they can provide differentiated service
- Streamlining operations and improving business process workflows to enhance the loyalty - of customers, agents, and brokers
- Leveraging the Internet as an avenue for customer service while also supporting personalized, non-Internet-based customer service
Download Insurance Industry Brief for more information
As a critical touch point between you and your customer, the contact center has the potential to build brand awareness, enhance customer loyalty and generate revenues. An integrated customer service solution can provide the following benefits to insurance providers:
- Increased cross-selling success through technology that segments customers by business value and routes them to specialized sales agents, who work from scripts customized to the sale and customer type
- Improve credibility through improved business process workflows across departments
- Standardized customer experience across all media, including voice, e-mail, SMS notification, Web chat and voice self-service
- Improved customer service through sophisticated voice self service applications that allow customers to learn, 24x7, their policy status, claims progress, payment schedules and other matters. Self-service customer service is an inexpensive alternative to agent-assisted customer service.
See how Genesys have helped other Insurance providers
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